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A place to share our thoughts, findings, and general updates.


Sweeps vs Contest - Which promotion to run?

In this edition of Sweeps vs Contest, let's cover the appropriate times to run either promotion.

Let's start with the Sweepstakes. Again, a sweepstakes is a simple random draw. Entrants provide their contact information in exchange for a chance to win. As you can imagine, this is a really great time to add an opt-in box to that entry form.  Because sweepstakes are typically very easy to enter, you can expect volume participation, and this is a GREAT tactic to use when you're looking to simply build your fan base, email list, Facebook following -- you name it.  Providing an easy way to interact with potential new customers is a quick way to build that base. 

On the flip side, Contests require a bit more effort.  Here, you want to leverage your existing fan base (so, it would make sense to run a few sweeps first to build that up).  You are encouraging your audience to interact with your brand -- posting pictures, recipes, videos, design boards, you name it. While you're engaging your audience, you're also collecting user generated content, or new product ideas, or other valuable insights.  Here, since you are asking more from the entrant, you can (typically) expect less volume than a sweeps - but the quality of interaction is higher.  You're spending more time with your audience than a simple entry form.  The results can be pretty spectacular.

So, which to choose - a sweeps or a contest?  That's really up to you! If you need help making that decision, give us a call! 


Sweeps vs Contest - Know the Difference!

All too often, the words "Contest" and "Sweepstakes" are used interchangeably with promotions. These 2 different types of promotions couldn't be any more different. We're going to do a series of blogs notating the distinct differences in each of these types of promotions, when to employ either tactic, and the legal watch outs for running such a promotion. 

First, let's start with the basics, demonstrated in the image below.  We'll go into detail on each of these items later in the series, but the most important thing to remember with sweepstakes and contests is that the key difference lies in how winners are chosen.

With a sweepstakes - entrants submit their contact information in exchange for a chance to win.  It's as simple as that.  

With a contest - the entrant submits something they've created (photo, recipe, song, etc), and the winner is chosen based on their skill.  "The best _______ wins."

At the end of the day -- there's the difference.  However, sometimes a sweepstakes could be "disguised" as a contest -- for instance -- you could have a photo submission promotion that would encourage entrants to submit photos - but the winner is chosen by random draw in the end. And, since we now know that when a winner is chosen by chance, it's a sweepstakes! 


Don't Have Channel Bias!

In the realm of social promotions, Facebook is king. But with the recent decline in organic reach and the removal of the likegate - should brands shift their focus to other networks?

Our answer, YES!!!  But - not just because of those factors - Facebook is still a powerhouse, and still a great way to reach your fans - but don't forget about all of the other social networks out there! Did you know teenagers and young adults are steering more towards Instagram these days? And, we're sure you knew that moms and crafty (and wanna-be crafty) folk are spending TONS of time on Pinterest?

Give these, and other, networks a try when considering your next promotion.  And, of course, get creative - don't just "Pin it to Win it" -- we know you can do better than that!


PBS's Social Media Week Session


This week, we were honored to present at Social Media Week with one of our agency partners - what a great session! We can't wait to do it again! 


Covering a little discussed topic - Social Promotions - and the legal do's and don'ts as well as some great examples of successful social promotions. There were so many great ideas and questions - it was truly amazing to be in a room with 70+ marketers.  




Here's what the audience thought while they live tweeted the session using

#smwsweeps!





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