News and Updates around PBS

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A place to share our thoughts, findings, and general updates.


Don't Have Channel Bias!

In the realm of social promotions, Facebook is king. But with the recent decline in organic reach and the removal of the likegate - should brands shift their focus to other networks?

Our answer, YES!!!  But - not just because of those factors - Facebook is still a powerhouse, and still a great way to reach your fans - but don't forget about all of the other social networks out there! Did you know teenagers and young adults are steering more towards Instagram these days? And, we're sure you knew that moms and crafty (and wanna-be crafty) folk are spending TONS of time on Pinterest?

Give these, and other, networks a try when considering your next promotion.  And, of course, get creative - don't just "Pin it to Win it" -- we know you can do better than that!


PBS's Social Media Week Session


This week, we were honored to present at Social Media Week with one of our agency partners - what a great session! We can't wait to do it again! 


Covering a little discussed topic - Social Promotions - and the legal do's and don'ts as well as some great examples of successful social promotions. There were so many great ideas and questions - it was truly amazing to be in a room with 70+ marketers.  




Here's what the audience thought while they live tweeted the session using

#smwsweeps!