News and Updates around PBS

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A place to share our thoughts, findings, and general updates.


Official Rules Rule

Official Rules? Do we need them?  Short answer: yes.  

Long Answer: 

This comes up more often than you'd think. "But we're only giving away a T-shirt on Facebook, what's the big deal?!"  The big deal is this: Rules protect your brand and your business.  They also protect the consumer. They act as a contract.  Do X, you could win Y. Otherwise, there are loopholes, and unclear promotions, and at the end of the day, a confused follower could become an upset follower.  These days, the old mantra of "a happy customer will tell 1 person about your business and an unhappy one will tell 5 people about your business" still rings true -- but add some zeroes to that number. When you're simply trying to have some fun and give some things away - do it right.  Don't open your brand up to potentially upsetting a customer.  You certainly didn't mean to - but the whole issue could have been avoided with clear expectations for both parties, and that's where rules come into play.

Not to mention, rules are required by the FTC for any and all promotions.  For exactly the reasons above, but mostly for the protection of the consumer.  So, not only is it a best practice - it's the law.

We'll spare the gory details for now - but there are different laws for different states (that's why rules tend to be PAGES long - to satisfy ALL of those requirements in 1 document for a national or North American promotion).  We've dealt with all sorts of promotions, and they are all different - and the laws are too.  Based on the industry, the location of the promotion, the prize, the value of the prize, the type of business you have, etc. 

 

Sounds scary, but really, as long as your "t's" are crossed, your brand will be protected. Still scared? Give us a call - we're here to help! 

 

Update: 

A great article from Marketing Profs - discussing the same: To support that blog we posted last week :) 

http://www.marketingprofs.com/opinions/2015/26874/the-no-1-mistake-that-even-some-brilliant-social-media-marketers-make


Don't Have Channel Bias!

In the realm of social promotions, Facebook is king. But with the recent decline in organic reach and the removal of the likegate - should brands shift their focus to other networks?

Our answer, YES!!!  But - not just because of those factors - Facebook is still a powerhouse, and still a great way to reach your fans - but don't forget about all of the other social networks out there! Did you know teenagers and young adults are steering more towards Instagram these days? And, we're sure you knew that moms and crafty (and wanna-be crafty) folk are spending TONS of time on Pinterest?

Give these, and other, networks a try when considering your next promotion.  And, of course, get creative - don't just "Pin it to Win it" -- we know you can do better than that!


PBS's Social Media Week Session


This week, we were honored to present at Social Media Week with one of our agency partners - what a great session! We can't wait to do it again! 


Covering a little discussed topic - Social Promotions - and the legal do's and don'ts as well as some great examples of successful social promotions. There were so many great ideas and questions - it was truly amazing to be in a room with 70+ marketers.  




Here's what the audience thought while they live tweeted the session using

#smwsweeps!