Design Board Contest

Project Description

Encouraging entrants to design their dream kitchen, this kitchen industry leader held a contest to award the winning dream kitchen to the winner, up to $40,000. The client expected a maximum of 20,000 entries, however this contest really took off -- with nearly 100,000 entries! Though entrants had to submit essays along with a design board for their dream kitchen, this brand was able to engage with a huge amount of people hoping to win their dream kitchen!

Highlights

  • 98,000+ entries in under 2 months in both the US and Canada
  • Huge new following for the brand
  • Great future marketing ideas resulting from user generated content

Services

  • Consultation
  • Official Rules Composition & Legal Review
  • Judging
  • Winner Notification & Verification
  • Fulfillment