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Product Review Incentive Promotions Require Disclosures

On December 29, 2015 in Promotions by Rachel

Product review sweepstakes are common place and just this year, the NAD released new guidelines regarding disclosure requirements.

Anywhere that product reviews are incentivized by a prize should somewhere show a brief disclosure about the connection between the review and the incentive.

“Advertisers incentivizing reviews with sweepstakes or contest entries should ensure that such reviews contain a disclosure regarding the material connection between the entrant and the advertiser.” Read more here.

Below are a few examples of how a manufacturer or retailer displays a disclosure for product reviews that are associated to a sweepstakes.

1. Raymour & Flanigan

2. JCPenney

3. Nordstrom

Read More »

Tagged With: contest, disclosure, guidelines, promotion, requirement, review, sweepstakes, incentive, product

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