Product review sweepstakes are common place and just this year, the NAD released new guidelines regarding disclosure requirements.
Anywhere that product reviews are incentivized by a prize should somewhere show a brief disclosure about the connection between the review and the incentive.
“Advertisers incentivizing reviews with sweepstakes or contest entries should ensure that such reviews contain a disclosure regarding the material connection between the entrant and the advertiser.” Read more here.
Below are a few examples of how a manufacturer or retailer displays a disclosure for product reviews that are associated to a sweepstakes.
1. Raymour & Flanigan