On Pack Entry Code Sweepstakes

Project Description

Leveraging partnerships with various grocery retailers, sports teams, and local music venues - this beer company engaged its consumers in a national campaign with local overlays.  Entrants would text in entry codes located on packs of their product - or enter them online.  In addition to the summer theme of the campaign, entrants were entered into a nationwide sweepstakes and local promotions for prizes including tickets to various concerts and sporting events.


  • Hundreds of thousands of entries during the promotion
  • Created a rewards program with connected promotions and, as a result, built excitement for the brand and engagement with customers


  • Program Administration
  • Travel, ticket, and merchandise fulfillment - thousands of items
  • Winner Notification & Verification