Football Sweepstakes

Project Description

Leveraging partnerships with over 25 college and professional football teams - this beer company engaged its consumers in a national campaign with local overlays. With entry codes printed on packs entrants could text to win or enter online. In addition to grand prize trips to bowl games, entrants were entered into a local drawings for branded merchandise, tickets, and more!


  • Hundreds of thousands of entries during the promotion
  • Engaged customers at point of use through text to win campaign


  • Program Administration
  • Customer Service/Call Center
  • Tens of Thousands of Prizes Including Travel, Tickets, and Merchandise
  • Winner Notification & Verification