EGO New Yard's Resolution

Project Description

When launching a new brand from scratch, an integrated approach is key. Using a sweepstakes to create a buzz along with a push for social engagement paid off! In the first year of EGO's launch, the brand boasted over 40,000 facebook fans, and continues to grow their following with promotions and constant, new social engagement. Plus, they acquired some great content from current and future customers!


  • Consultation
  • Official Rules Composition & Legal Review
  • Winner Notification & Verification