Song Contest

Project Description

This consumer beverage retailer hosted a song contest to find the next R&B artist. With a $20K prize and a recording with major celebs on the line, entrants submitted their original songs and the public voted to select the top performers from 8 cities as semi-finalists. The final winner was announced at a finale event in New York City, after all 8 semi-finalists performed. This contest also contained a sweepstakes overlay for the public voters to encourage participation. 


  • Over 270,000 online votes


  • Consultation
  • Program Administration
  • Winner Notification & Verification
  • Prize Fulfillment